The Minister of Consumer Affairs has announced that a Consumer Law Reform Bill will be introduced to Parliament later this year which is intended to overhaul New Zealand's consumer legislation.
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Consumer sales promotions are a useful marketing tool and have grown substantially in recent years, especially those taking advantage of new interactive technologies. However, marketers should be aware of a number of laws in place to make sure that consumers are not taken advantage of and to maintain an even playing field amongst competitors.
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While the Christchurch earthquake has caused devastation to the city’s infrastructure and residents, it has demonstrated the compassion, generosity and selflessness of many New Zealanders that have offered to help those affected. Unfortunately, as the effects of the earthquake began to unveil through various media, so did reports of criminal activity throughout Christchurch. This included “phishing attacks” – the process of attempting to obtain personal information from the unsuspecting public in an electronic communication.
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