In 2011 Hudson Gavin Martin was pleased to announce its support for the Royal New Zealand Foundation of the Blind. To celebrate this new relationship, in lieu of a client Christmas gift last year we made a contribution to the Foundation so that it could purchase a number of DAISY talking book players for its members.
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Advertisers must know what messages their campaigns are conveying to the public and ensure that even the most subtle of messages do not negatively influence or disrupt societal norms.
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Trade marks often play a key role in a business’s marketing strategy for differentiating competitor products, developing brand identity, image and reputation. In today’s increasingly competitive marketplace, the value of a trade mark to a business’s goodwill can be significant no matter how small the business. For such reasons, it is important for business owners and marketers alike to be “trade mark savvy” when engaging in any marketing strategy.
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