Creative

11 Oct 2011

Mark Gavin
Lucy Archer

Authors
Mark Gavin
Lucy Archer
Categories
Intellectual Property
New Legislation

The Trade Marks Amendment Act 2011

The Trade Marks Amendment Act 2011 (the Amendment Act) came into force in New Zealand last month. The Amendment Act, previously known as the Trade Marks (International Treaties and Enforcement) Amendment Bill, has effected some important changes to the Trade Marks Act 2002 (the Act) which people should be aware of if they currently, or may in the future, own (or have any interest in) a trade mark.

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8 Jul 2011

Jason Rudkin-Binks
Lucy Archer

Authors
Jason Rudkin-Binks
Lucy Archer
Categories
Intellectual Property

Intellectual Property’s Role as a Guardian of Cultural Works

On 2 July the Waitangi Tribunal released its report, Ko Aotearoa Tēnei (‘This is Aotearoa’ or ‘This is New Zealand’), on the Wai 262 claim which, among other issues, detailed the affect of Intellectual Property (IP) rights on Māori culture and identity.

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3 Jun 2011

Mark Gavin
Stephanie Melbourne

Authors
Mark Gavin
Stephanie Melbourne
Categories
Intellectual Property
Technology
Internet

Staying Ahead of the Pack – Using social networking sites to promote your brand and intellectual property issues

Social networking technology is increasingly becoming part of New Zealanders’ lives and as a consequence, it has opened up new opportunities for companies to trade and market their brand. However, while popular social networking tools such as Facebook, Twitter and YouTube are now seen as viable marketing platforms, caution is also needed due to the lack of control surrounding such sites and the new forums they have created for the potential misuse or misappropriation of intellectual property rights.

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6 Apr 2011

Mark Gavin
Kirk Boladeras

Authors
Mark Gavin
Kirk Boladeras
Categories
Intellectual Property
Technology
Internet

US District Court Rejects Google Books Settlement Agreement

Readers may recall that at the time of our last article on this topic the United States District Court was reviewing an amended settlement agreement which would have allowed Google to make millions of books available online.  Last week, the Court rejected that agreement in a decision which represents a significant setback for Google’s ambitious plan.

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16 Feb 2011

Mark Gavin
Stephanie Melbourne

Authors
Mark Gavin
Stephanie Melbourne
Categories
Consumer Law
Advertising Law

Historical depictions in advertising - how far does the creative licence extend?

A recent decision by the Advertising Standards Authority has highlighted the need for advertisers to be cautious when interpreting historical accounts.

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