13
Sep
2011
- Authors
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Jason Rudkin-Binks
Tom Turton
- Categories
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Intellectual Property
In recent weeks, we have seen a few notable occasions where high-profile businesses have had to deal with very public criticism. With the prevalence of blogs and social media, protests can get significant exposure, gain traction and cause real ‘PR’ headaches for businesses. While managers will generally look to use practical public relations tools when they respond to protests, they should also consider their legal options which might help close down unhelpful attacks.
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7
Sep
2011
- Authors
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Jason Rudkin-Binks
Lucy Archer
- Categories
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Technology
Internet
Today is the first day of the “sunrise period” (7 September – 28 October 2011) for registrations and reservations of domain names in the new specific top level domain (sTLD) .xxx. If you own a trade mark you may wish to ensure that it is protected from being registered in this online adult space.
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2
Sep
2011
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3
Jun
2011
- Authors
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Mark Gavin
Stephanie Melbourne
- Categories
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Intellectual Property
Technology
Internet
Social networking technology is increasingly becoming part of New Zealanders’ lives and as a consequence, it has opened up new opportunities for companies to trade and market their brand. However, while popular social networking tools such as Facebook, Twitter and YouTube are now seen as viable marketing platforms, caution is also needed due to the lack of control surrounding such sites and the new forums they have created for the potential misuse or misappropriation of intellectual property rights.
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14
Apr
2011
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