15
May
2012
- Authors
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Mark Gavin
Lucy Archer
- Categories
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Intellectual Property
Consumer Law
Advertising Law
If brand X is cheaper than brand Y, how can it go about making this expressly known to consumers? Leaving creative and emotional advertisements to the side, comparative advertisements can be an effective way of creating interest where the benefit relied on is a simple fact or figure.
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24
Apr
2012
- Authors
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Mark Gavin
Lucy Archer
- Categories
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Consumer Law
Carrots vs biscuits? Ten lollies vs two lollies? Water vs fizzy drinks? Encouraging children to have a healthy diet is not an easy task. This article discusses the should’s and should not’s imposed on advertisers by the Advertising Standards Authority in relation to this issue.
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27
Mar
2012
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15
Dec
2011
- Authors
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Mark Gavin
Stephanie Melbourne
- Categories
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Consumer Law
New Legislation
The Natural Health Products Bill went through its first reading on 15 September which proposes to set up a new regulatory system for low-risk natural health products in New Zealand. If the Bill is passed in its current form, it will place very stringent requirements on manufacturers, importers and distributors of natural health products.
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3
Oct
2011
- Authors
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Mark Gavin
Stephanie Melbourne
- Categories
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Consumer Law
New Legislation
Advertising Law
The Consumer Law Reform Bill is expected to be introduced to Parliament later this year which is likely to result in a number of key changes to existing consumer law, including those found in the Fair Trading Act 1986. In particular, the Ministry of Consumer Affairs proposes to introduce a new provision surrounding the substantiation of claims which will be of particular importance.
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