2
Aug
2012
- Authors
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Mark Gavin
Stephanie Melbourne
- Categories
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Consumer Law
Corporate
Intellectual Property
Extending an existing brand is often seen as a more cost effective method compared to introducing a new brand, with less risk and greater chances of being successful due to consumer familiarity with the established brand. However, brand extensions are not always as triumphant. From a legal perspective, you need to be equally cautious when extending a brand so as to not infringe other’s rights and to ensure that the brand extension is also capable of being protected from infringement by others.
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- Authors
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Wayne Hudson
Heath Anderson
Kirk Boladeras
- Categories
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Intellectual Property
Corporate
Technology
Because open source software (OSS) is easily accessible and can save developers time and money, it is becoming an increasingly important tool in the development of commercial software. However, many firms and developers may be unaware that software licensed under an open source licence could expose them to significant legal and commercial risk.
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