24
Apr
2012
- Authors
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Mark Gavin
Lucy Archer
- Categories
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Consumer Law
Carrots vs biscuits? Ten lollies vs two lollies? Water vs fizzy drinks? Encouraging children to have a healthy diet is not an easy task. This article discusses the should’s and should not’s imposed on advertisers by the Advertising Standards Authority in relation to this issue.
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11
Oct
2011
- Authors
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Mark Gavin
Lucy Archer
- Categories
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Intellectual Property
New Legislation
The Trade Marks Amendment Act 2011 (the Amendment Act) came into force in New Zealand last month. The Amendment Act, previously known as the Trade Marks (International Treaties and Enforcement) Amendment Bill, has effected some important changes to the Trade Marks Act 2002 (the Act) which people should be aware of if they currently, or may in the future, own (or have any interest in) a trade mark.
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3
Oct
2011
- Authors
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Mark Gavin
Stephanie Melbourne
- Categories
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Consumer Law
New Legislation
Advertising Law
The Consumer Law Reform Bill is expected to be introduced to Parliament later this year which is likely to result in a number of key changes to existing consumer law, including those found in the Fair Trading Act 1986. In particular, the Ministry of Consumer Affairs proposes to introduce a new provision surrounding the substantiation of claims which will be of particular importance.
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17
Aug
2011
- Authors
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Mark Gavin
Stephanie Melbourne
- Categories
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Consumer Law
Advertising Law
In a recent review of Australia and New Zealand’s food labeling laws, the Blewett Report dedicated an entire section to ‘Consumer Values Issues’. The submissions and consumer survey evidence presented to the Panel indicated that consumers felt strongly about the origins of the food they buy, how it was made and under what conditions it was produced. Country-of-origin labeling (CoOL) is currently the only “values based” claim that is addressed in the Australia New Zealand Food Standards Code (the Code). In light of the Report’s recommendations, this may yet re-spark the debate in New Zealand regarding CoOL.
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3
Jun
2011
- Authors
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Mark Gavin
Stephanie Melbourne
- Categories
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Intellectual Property
Technology
Internet
Social networking technology is increasingly becoming part of New Zealanders’ lives and as a consequence, it has opened up new opportunities for companies to trade and market their brand. However, while popular social networking tools such as Facebook, Twitter and YouTube are now seen as viable marketing platforms, caution is also needed due to the lack of control surrounding such sites and the new forums they have created for the potential misuse or misappropriation of intellectual property rights.
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