15
May
2012
- Authors
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Mark Gavin
Lucy Archer
- Categories
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Intellectual Property
Consumer Law
Advertising Law
If brand X is cheaper than brand Y, how can it go about making this expressly known to consumers? Leaving creative and emotional advertisements to the side, comparative advertisements can be an effective way of creating interest where the benefit relied on is a simple fact or figure.
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26
Apr
2012
- Authors
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Mark Gavin
Lucy Archer
- Categories
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Litigation
Internet
Advertising Law
Earlier this month the Federal Court of Australia ruled against Google in an appeal regarding the misleading use of the AdWords facility by various advertisers. The central issue concerned Google’s responsibility for the misleading effect of the displayed search results: was Google merely a conduit for the advertiser, or were it’s actions akin to that of a principal?
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24
Apr
2012
- Authors
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Mark Gavin
Lucy Archer
- Categories
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Consumer Law
Carrots vs biscuits? Ten lollies vs two lollies? Water vs fizzy drinks? Encouraging children to have a healthy diet is not an easy task. This article discusses the should’s and should not’s imposed on advertisers by the Advertising Standards Authority in relation to this issue.
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27
Mar
2012
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24
Jan
2012
- Authors
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Jason Rudkin-Binks
Lucy Archer
- Categories
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Intellectual Property
Technology
Internet
12 January 2012 marked the opening of the application period in which organisations can apply to create and operate new generic top level domain names. Most internet users will be familiar with gTLDs such as “.com”, however the new gTLD programme will likely see the number of gTLDs greatly expanded with brand owners taking the opportunity to create exclusive brand-orientated gTLDs.
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