Branding & Licensing for eCommerce Models

Building a strong, distinctive brand can help to differentiate you from your competitors. In this session Jason Rudkin-Binks and Rachel Dunning discussed various considerations for your brand, including pragmatic registration strategies and ways to reduce your risk when expanding into new territories.

About the series

No matter where you are in the process or what role you play, technology transformation can be complex and challenging to navigate. Over the course of this7-partseries we aim to share legal and practical insights to help you succeed on your transformation journey.

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