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Business isn’t a strategy of chance. It’s about taking calculated risks, risks that make a difference. It’s our job to know what you have got and how to leverage it.

Hudson Gavin Martin help you establish intellectual property, exploit intellectual property and secure the appropriate rights to intellectual property.

We help find where the value is by understanding the opportunities presented by that intellectual property and how it could be part of your business.

Because it’s what the idea is, and how it fits that matters.

Latest Articles & News

20 Nov
2014

Authors
Mark Gavin
Tom Turton
Categories
Intellectual Property
Litigation

The risks of using a descriptive name for your business

The recent High Court decision in The Co-operative Bank Limited v Anderson, Blair and Clouston as trustees of The New Zealand Association of Credit Unions reminds us of some of the risks in choosing a descriptive name for your business.

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17 Oct
2014

Authors
Edwin Lim
Categories
Creative
Gaming

Eyemobi wins 2014 KiwiGameStarter award

Joe Chang and his team at Eyemobi, the creator of the procedurally generated action horror game, Phantasmal, is the winner of the 2014 KiwiGameStarter award, New Zealand’s first and only startup award for interactive games businesses. The KiwiGameStarter was launched by the New Zealand Game Developers Association and Hudson Gavin Martin is proud to be one of the sponsors of the award. […]

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8 Sep
2014

Authors
Mark Heine
Categories
Advertising Law
Consumer Law
Litigation

‘Superb’ warranties soiled by misleading fine print – Court of Appeal rules on applicable test for misleading headline claims

Marketing is replete with catchy headline claims followed by infinitesimal fine print filled with qualifiers and conditions.  Digital marketing carried out via websites, emails and SMS has compounded matters by divorcing attractive headline representations from the Ts & Cs which are typically contained in a separate website, accessed through hyperlinks, and are only clicked on […]

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