Business isn’t a strategy of chance. It’s about taking calculated risks, risks that make a difference. It’s our job to know what you have got and how to leverage it.

Hudson Gavin Martin help you establish intellectual property, exploit intellectual property and secure the appropriate rights to intellectual property.

We help find where the value is by understanding the opportunities presented by that intellectual property and how it could be part of your business.

Because it’s what the idea is, and how it fits that matters.


Latest articles & news


15 May 2012

Mark Gavin
Lucy Archer

Comparative Advertising

If brand X is cheaper than brand Y, how can it go about making this expressly known to consumers? Leaving creative and emotional advertisements to the side, comparative advertisements can be an effective way of creating interest where the benefit relied on is a simple fact or figure.

Read on


26 Apr 2012

Mark Gavin
Lucy Archer

Google AdWords: Conduit or Principal?

Earlier this month the Federal Court of Australia ruled against Google in an appeal regarding the misleading use of the AdWords facility by various advertisers. The central issue concerned Google’s responsibility for the misleading effect of the displayed search results: was Google merely a conduit for the advertiser, or were it’s actions akin to that of a principal?

Read on


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Hudson Gavin Martin
PO Box 105900
Auckland City
Auckland 1143
New Zealand
Physical
Level 8
2 Commerce Street
Auckland 1010
New Zealand
Phone
+64 9 308 7300
Fax
+64 9 308 7301
Email
info@hgmlegal.com

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