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Business isn’t a strategy of chance. It’s about taking calculated risks, risks that make a difference. It’s our job to know what you have got and how to leverage it.

Hudson Gavin Martin help you establish intellectual property, exploit intellectual property and secure the appropriate rights to intellectual property.

We help find where the value is by understanding the opportunities presented by that intellectual property and how it could be part of your business.

Because it’s what the idea is, and how it fits that matters.

Latest Articles & News

8 Sep
2014

Authors
Mark Heine
Categories
Advertising Law
Consumer Law
Litigation

‘Superb’ warranties soiled by misleading fine print – Court of Appeal rules on applicable test for misleading headline claims

Marketing is replete with catchy headline claims followed by infinitesimal fine print filled with qualifiers and conditions.  Digital marketing carried out via websites, emails and SMS has compounded matters by divorcing attractive headline representations from the Ts & Cs which are typically contained in a separate website, accessed through hyperlinks, and are only clicked on […]

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20 Aug
2014

Authors
Edwin Lim
Categories
Creative
Intellectual Property
Technology

Hudson Gavin Martin sponsors first and only startup programme for interactive games businesses

Hudson Gavin Martin is a sponsor of New Zealand’s first and only startup programme for interactive games businesses – the KiwiGameStarter, which was launched by the New Zealand Game Developers Association. One promising games business will receive funding, software, marketing, legal and business mentoring support worth $25,000. “The games industry has quickly become one of […]

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1 Aug
2014

Authors
Edwin Lim
Mark Heine
Categories
Intellectual Property
Technology

Flightless but not Toothless – Resolving Copyright Infringement in the Mobile Apps Industry

The New Zealand Games Industry It’s probably a little known fact that New Zealand has a growing industry of highly profitable digital games studios that are internationally renowned. New Zealand is an early adopter of new technologies and digital distribution, such as online and mobile gaming. In 2013, New Zealand-made mobile games were downloaded over […]

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