The Spice May Flow, But The Copyright Doesn’t
The copyright may be worth millions, but the book itself? Not so much…

What happens when the latest crypto craze, the “greatest movie never made”, and a misunderstanding of copyright law come together? A group of netizens pays €2.6 million for a book worth roughly €30,000, that’s what!
Earlier this month, a collective of pseudo-anonymous sci-fi fans and blockchain enthusiasts calling themselves “SpiceDAO” dropped a ridiculous amount of mostly crowd-sourced money on a copy of a very rare, and very influential book – a tome containing concept art, production ideas, a complete script, and full storyboard for Alejandro Jodorowsky’s big-screen adaptation of Frank Herbert’s 1965 sci-fi novel, Dune. The book was one of about 20 published in 1975 that were passed around Hollywood to try and pique the interest of movie studios with the aim of getting the film green-lit. Unfortunately, its particular vision of a Dune movie was never produced, but the book itself was a sensation among the movie-producing classes. Its style and scope shaped sci-fi cinema for decades, heavily influencing films like Star Wars and Alien. When you consider that its contributors included H.R. Geiger, Salvador Dali and Pink Floyd, you can see why it caused such a stir!
When it was announced that a copy of the book had surfaced, and was going across the block at Christie’s auction house, SpiceDAO (“Spice” for the substance that drives the narrative in Dune, and DAO for “Decentralised Autonomous Organisation”) set about gaining followers and collecting money from them with the aim of purchasing the book. Their ultimate goals were to “collectively explore options to digitally preserve the manuscript, make it accessible to the public for the very first time, and develop creative projects inspired by the vision Jodorowsky set forth.” Reading further into their website, it looks like they intended to digitise the book, create NFTs (Non-Fungible Tokens) from the images, make the digitised book public, burn the physical copy (actually! – you can read about it here), then make adaptations like animated films and comics based on it.
Services in this insight
From Hertzian waves to hyperlinks – What the BSA’s online decision means for your business
Space Law in New Zealand — Signals from the ground
Cyber security changes flagged for New Zealand
The four Cs of successful fintech partnerships
New rule 3A introduced to the Biometric Processing Privacy Code
IPP3A is nearly in force – What agencies need to know
OPC shifts public enquiries online – What agencies should do now
AI as a confidante? Legal privilege and the ever-increasing use of AI
New Therapeutic and Health Advertising Code – What you need to know
Building blocks of trade mark law: New Zealand approach to "use as a trade mark" now compatible with Australia
Consumer law update 2025
Open banking launches in New Zealand
Is fair something to fear? The Government announces beefed-up Fair Trading Act
Is it fair? Lessons from Bartz v Anthropic and Kadrey v Meta
Open banking almost live
Why New Zealand businesses should care about the EU Data Act
Product labelling changes flagged for New Zealand
Biometric Processing Privacy Code 2025 introduced to New Zealand
Open banking regulations released for consultation
Ten tips for buy-side M&A success
A recipe for disaster – Is caramel a copyright work?
Becoming a Globally Renowned Fintech Nation (and how regulation can light the path)
Important changes made to the Privacy Act
New Zealand may ban social media for young users
Customer and Product Data Act update – Open banking officially on the way
Tips from the trenches – Your AI policy cheat sheet
Significant regulatory reform proposed for New Zealand media
Security guidance released for emerging tech companies
Customer and Product Data Bill – Select Committee reports back
Consumer law update 2024
New Zealand’s Artist Resale Royalty is ready to go
The shape of coffee – “Moccona” vs “Vittoria”
New Zealand’s Copyright Act gets a sense of humour
WIPO’s traditional knowledge treaty is adopted
Doing business in the Middle East
AI and advertising – What producers need to know
Seven contract clauses every freelancer needs
Baby Reindeer – When truth is stranger than fiction?
Our comments on the Biometric Processing Privacy Code
Therapeutic Products Act to be repealed this year
Is End-to-End to end?
Geographical indications – Changes uncorked by the EU-NZ Fair Trade Agreement
Lawyers and Generative AI – New NZ Law Society guidance released
Facing the future – A biometrics code of practice for New Zealand?
Deepfakes and style mimicking – Should New Zealand adopt a right of publicity?
Five Eyes release the Five Principles to Secure Innovation
The copyright conundrum with generative AI
Innovate at the speed of trust – Privacy Commissioner releases new guidance on artificial intelligence tools
Political advertising on social media: sludge or copyright quagmire?
Privacy Amendment Bill introduced to Parliament
New Data Privacy Framework: Meta gets a lifeline
The long and winding road to royalties
Implications of the Supreme Court’s “new debt” approach in Mainzeal
EU gets closer to AI laws
UK Supreme Court puts Quincecare ‘duty’ back in its box
A Deep Dive into The Customer and Product Data Bill
Searching for a shield: Meta’s €1.2 billion fine and international transfers in the age of Big Data
New NZ-UK Free Trade Agreement signals tech, media and IP law changes
Ditch the fax! Tips for building a tech-savvy law firm
The Incorporated Societies Act 2022 – what you need to know for your society
Common myths about copyright online
Artificial artist, or artificial plagiarist?
Big boost to gaming
Is your product “AI powered”?
The latest on New Zealand’s Consumer Data Right
Space Law in New Zealand
You Cannot Defame the Dead or Can You? Tikanga Māori and NZ Defamation Law
Open Banking is coming – through the Consumer Data Right
Massive SEC Fines for Companies Using Text and Instant Messaging
One Act to Rule Them All
A Legal Guide to Kicking SaaS
Potential changes to the Privacy Act 2020
NZ's Social Media "Code of Practice" Launched
Are you being unfair?
Are you legal?
Power Up 2022
A new Companies Office levy is one step closer
Has Paramount Pictures gone maverick?
From Russia with love: The ‘other’ Russian conflict targeting intellectual property owners
I'm back, baby
Retail Payment System Act 2022 now in force
Paying the price for getting privacy wrong
Can AI be an inventor?
Finfluencer Crackdown
TIN Fintech Insights Report Launch
Britain seeks to regulate 'Big Tech'
Disclosure of personal information - how to, not don't do
The Spice May Flow, But The Copyright Doesn’t
Sound Recording Ownership (Taylor's Version)
The Lowdown (and Lockdown) on Summer Clerkships
Building Blocks of Trust
Firm News | Legal Rankings
Buy Now, Regulate Soon
Ten simple things
Funding the Future
Cyber Security for Start-ups
Fit for purchase
The Screen Industry Workers Bill
UK/New Zealand Trade Deal Takes Flight
Palmer v Alalääkkölä
Other articles you
might like
A recent Court of Appeal decision provides long awaited clarity for businesses on the lawful use of another party’s trade mark in New Zealand.
Two contrasting court judgments have been released on whether it is legal to train LLMs using copyright protected works.
The EU Data Act is about to change how Kiwi firms handle customer data.







.jpg)



.jpg)
.jpg)

