Jason Rudkin-Binks

Originally trained as a scientist, Jason has been a specialist in IP since 1998. His science background means he has a very real and deep understanding for IP commercialisation and enjoys the opportunity to roll up his sleeves and pitch in.

He also has an unquenchable passion for trade marks and knows that a brand has a much more important role than merely saying answering the question “Who made this?”. It is the foundation of trust in a business, and the reason seemingly identical items can have vastly different success. People do not buy products, they buy brands – and without brands the world would be a dull, generic world.

Jason thrives on assisting businesses to maximise the value of their innovative creations and finding a way to get your ideas making dollars.  

He has worked both in private practice and as in-house counsel for major corporations in the UK. He left London in 2005 for a position at Russell McVeagh and has been at Hudson Gavin Martin since day one!

Jason is featured in the rankings of leading legal directories. Chambers and Partners said that Jason is "flexible, good at canvassing options and making recommendations and responds nimbly to the commercial tendency to change direction or emphasis in a strategy." In 2020 The Legal 500 identified Jason as a member of the Hall of Fame, saying that “He is very easy to deal with, responsive and accommodating.”

• Member of member of IPSANZ and INTA
• Leads the firm’s participation in the University of Auckland’s Centre for Innovation and Entrepreneurship ‘Velocity’ incubator programme