Media & Entertainment
Content, convergence and commercialisation

Media & Entertainment

We are media and entertainment specialists. We work alongside both new and traditional content creators and providers to help them reach a wider audience, in more innovative ways. Through our close ties with international law firms, we regularly advise global businesses on the New Zealand aspects of their media products and market entry including recorded music and events (arts, music, sports).

We have a deep connection with and understanding of the industry. Our team members serve as board members or advisors to industry organisations, including the NZ Game Developers Association, Women in Film and Television, and the Screen Music and Sound Guild of New Zealand.

Media & EntertainmentMedia & Entertainment

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Expertise

We have extensive knowledge of media law, covering all aspects of content development, production, and protection – both traditional and digital. We are experts in broadcasting, advertising and marketing regulation.

Our expertise encompasses a wide range of media platforms and types, including digital media, subscription video on demand, “Over the Top” services, gaming, and film and TV. We are experts in content production and financing, sales agency and distribution, rights acquisition and licensing, cast, crew and location arrangements, talent acquisition and management, sponsorship arrangements, and IP commercialisation.

We regularly advise on matters related to free speech and defamation, social media and user-generated content issues, and advertising and marketing regulations. Artificial intelligence has transformed the media landscape, and we are experts in the developing legal position in New Zealand including as it relates to copyright infringement and deepfakes.

Our team understands the importance of reputation management, leveraging our experience advising on highly sensitive matters to efficiently and discreetly address any issues.

Experience

  • Advising a New Zealand-based film production company and its special purpose vehicle on the financing of a documentary about two well-known opera singers from the South Pacific, including advising on the chain of title and acquisition of underlying rights for the production, the distribution and sales agency arrangements, and the funding and investment arrangements.
  • Advising a well-known New Zealand actor-turned-filmmaker on her directorial debut.
  • Advising a major New Zealand media company, which operates the country’s largest news website and multiple daily newspapers, on the rebranding of its flagship newspaper.
  • Advising one of New Zealand’s largest screen production companies on the terms of its participant agreement for the New Zealand version of a reality television show, as well as providing regular assistance with defamation reviews for specific productions.
  • Advising various large corporate clients on talent and promotional arrangements, including contracts with social media influencers to promote products and contracts with local celebrities to create brand ambassadors.
  • Advising global media companies on their local digital service offerings and the distribution of their product in the New Zealand market.
  • Advising the owners of a major international television production group, via its New Zealand subsidiaries, on the New Zealand aspects of the company’s US$1.45 billion acquisition by a global media investment firm.
  • Advising a renowned New Zealand filmmaker on the establishment of a Pop Up Film Intensive designed to provide more opportunities to emerging local film directors and writers.
  • Assisting a New Zealand-based creative director of a multi-disciplinary arts and music project to secure the rights to tour the work and to contract the participating artists.
  • Advising various clients – including major music and digital media companies – on the licensing of music in content production, including the licensing of music to use in digital apps and media campaigns.
  • Advising one of New Zealand’s largest screen production companies on defamation proceedings arising from its proposed adaptation of a controversial book into a television series or movie.
  • Advising a high-profile US comedian in relation to filming work not paid for by a local production studio.
  • Acting for the CEO of a well-known fast food chain regarding defamatory comments made by a prominent union organiser.

Relevant Content

AI and advertising – What producers need to know

Baby Reindeer – When truth is stranger than fiction?

Deepfakes and style mimicking – Should New Zealand adopt a right of publicity?

Is it fair? Lessons from Bartz v Anthropic and Kadrey v Meta

New Zealand’s Artist Resale Royalty is ready to go

New Zealand may ban social media for young users

Political advertising on social media: sludge or copyright quagmire?

Key contacts

Anchali AnandanayagamAnchali Anandanayagam

Anchali Anandanayagam

Partner
Simon MartinSimon Martin

Simon Martin

Partner
Edwin LimEdwin Lim

Edwin Lim

Partner
Tim MahoodTim Mahood

Tim Mahood

Partner
Caitlin HadleeCaitlin Hadlee

Caitlin Hadlee

Special Counsel
Lisa PazLisa Paz

Lisa Paz

Senior Associate
Ellie RyanEllie Ryan

Ellie Ryan

Senior Associate
Rachel DunningRachel Dunning

Rachel Dunning

Senior Associate

What our clients say about us

They support complex matters with a great degree of craftsmanship and expertise and keep in close communication with us.

Simon Martin is outstanding. He is hugely committed to client success and is very down to earth and practical.

The team are individually diverse in their experiences and skill sets, which complements and strengthens the entire HGM team.

Edwin has an excellent understanding of technology in practice which greatly compliments the advice and guidance he provides on our commercial/legal engagements.

Tim is like an extension of our in-house legal team. He understands business objectives and is seamlessly linked with what we are trying to achieve whilst also providing the important external lens.

As well as being extremely responsive to our requirements, [Jason] is very proactive in terms of ensuring that we are across the areas we need to know about.

Anchali is highly a skilled deal negotiator and drafter who is very good at what she does.

Andrew is a standout commercial and technology lawyer with exceptional market knowledge.

Hudson Gavin Martin's tech expertise is unsurpassed. They are excellent at handling complex and sophisticated matters with insight, thoroughness and with timely responses.

The team bring sound commercial expertise to all engagements with a wealth of knowledge in local and the broader technology industry.

Simon is very easy to deal with. He is a really genuine person. To say that he is technically competent is an understatement; he's first-class.

Anchali is an industry expert and a valued senior counsel to our tech firm. She provides outstanding legal work product and a superb client experience.

Hudson Gavin Martin shows skill and creativity in reaching agreed commercial legal terms while remaining compliant with applicable regulations in completing these transactions.

From Hertzian waves to hyperlinks – What the BSA’s online decision means for your business
1
May 2026

The Broadcasting Standards Authority has concluded it has jurisdiction over an online media outlet that livestreams to New Zealand audiences.

Angela Yang

Angela Yang

Solicitor

Is it fair? Lessons from Bartz v Anthropic and Kadrey v Meta
13
November 2025

Two contrasting court judgments have been released on whether it is legal to train LLMs using copyright protected works.

Caitlin Hadlee

Caitlin Hadlee

Special Counsel