Sarah Pearce

Sarah is a senior commercial and intellectual property lawyer with over 10 years’ experience advising clients on brand protection, commercial transactions, and regulatory compliance. She specialises in trade mark strategy, portfolio management and enforcement, and has acted for leading domestic and international clients in the FMCG, fashion, pharmaceuticals, entertainment, technology, and payment processing industries.

Sarah’s expertise extends to all aspects of trade mark filing and prosecution before IPONZ and IP Australia. Her background in consumer law includes guiding clients through New Zealand’s regulatory landscape, with practical advice on data protection and privacy, product safety and labelling, advertising standards, and gambling and promotional regulations.

Her broader commercial practice includes advising on general commercial agreements, including intellectual property licensing and commercialisation. Sarah is recognised for her pragmatic, solutions-focused approach and her commitment to helping clients protect and maximise the value of their IP in competitive markets.

Sarah is currently on maternity leave.

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• Member of Auckland Women Lawyers' Association (AWLA)
• Sarah regularly attends IPSANZ meet-ups